Your logo package will contain various files with different file types. We think it will be helpful to read about the various file types and to understand each file type and when to use them and when not to use them.
Depending on your needs we will not always include all file types into your package. This guide is aimed at giving a general overview for different cases.
File types for digital purposes
Vector-based file type
File types for print purposes
Pixel-based file type
All vector-based file types have the advantage of unlimited scaling without loss of quality.
ADOBE ILLUSTRATOR
AI is a proprietary vector-based file format by Adobe Systems. It is the standard source file for your logo. Some print shops will request this file when prepping a project for print.
PORTABLE DOCUMENT FORMAT
Another editable vector-based file format. Its universal file format makes it extremely versatile. It’s typically used for printing and easily sharing documents online.
ENCAPSULATED POST SCRIPT
Like a PDF, an EPS can be edited with any vector graphics program. Although it’s becoming outdated, some print shops with older software will still request these files so they’re good to have on hand.
SCALABLE VECTOR GRAPHIC
SVGs are great for websites or apps to keep logos and icons sharp and are infinitely scalable without pixelation.